Arindam Kashyap

✦ Based in Guwahati, Assam, India. Thinks in systems, ships in sprints.

Product Manager Product Marketing & Research GTM Strategy 0→1 Builder PMI / IIBA Certified

Marketing-rooted PM with 3+ years driving measurable growth — 13,500+ leads, 50% conversion rate, 110%+ targets exceeded. Shipped a live product (RxGeneric) from problem identification to deployed MVP. Now building at the intersection of customer insight, roadmap discipline, and cross-functional execution.

View Experience ↗ Live Product

⚡ Top Impact 13,500+ Qualified Leads Generated 50% Prospect-to-Close Rate 110% Admission Target Exceeded 75% Surplus on Current Cycle 85% Max Savings on RxGeneric 144 Medicines on Live MVP 32 Institutional Partnerships Built 7 PMI/IIBA Certifications 3 Product Case Studies ⚡ Top Impact 13,500+ Qualified Leads Generated 50% Prospect-to-Close Rate 110% Admission Target Exceeded 75% Surplus on Current Cycle 85% Max Savings on RxGeneric 144 Medicines on Live MVP 32 Institutional Partnerships Built 7 PMI/IIBA Certifications 3 Product Case Studies

Work Experience

Where I've delivered results.

25% YoY lead growth (6K→7.5K) 110% admission targets exceeded 50% conversion rate · 2× benchmark 32 institutional partners built 100% individual targets at Chandigarh 4mo target hit in 2mo #1 AMC card sales at Joyshree 25% YoY lead growth (6K→7.5K) 110% admission targets exceeded 50% conversion rate · 2× benchmark 32 institutional partners built 100% individual targets at Chandigarh 4mo target hit in 2mo #1 AMC card sales at Joyshree

Marketing Executive

Amity University

Current Feb 2024 – Present 2yr 3mo

25% ↑ lead growth 110% target exceeded 50% conversion rate 32 partners built

Drove 25% YoY increase in qualified admissions pipeline (6,000 → 7,500 leads) by scaling BTL field campaigns from 26 to 32 institutional touchpoints.
Exceeded admission targets by 110% in 2024–25, closed 2025-26 at 80% of admission target and tracking a 100% MoM in 2026–27 via structured CRM segmentation and follow-up cadence in Leadsquared.
Maintained a 50% prospect-to-close conversion rate — 2× the regional benchmark of ~25% — using a needs-based positioning and consultative engagement framework.
Built and managed a 32-partner institutional network by identifying market gaps and executing targeted relationship-development outreach across city districts.

Admissions Executive

Chandigarh University

May 2023 – Jan 2024 8 months

100% individual targets 3 new markets opened

Hit 100% of individual enrollment targets while simultaneously opening 3 new high-potential markets — Nagaon, Tezpur, and Diphu.
Compressed a 4-month pipeline target into 2 months by re-prioritising toward highest-intent prospect segments identified via data review.

Business Development Executive

Extramarks Education

Nov 2022 – Feb 2023 3 months

Managed end-to-end B2C sales cycle — discovery, needs assessment, solution pitch, close — in a D2C EdTech model, tailoring product positioning to individual learning gap diagnosis.

Service Advisor

Joyshree India

Jan 2022 – Oct 2022 10 months

#1 AMC card sales

Ranked #1 in AMC card scheme sales at the workshop by proactively identifying upsell opportunities during customer intake and service consultations.

What I've Built

Featured Projects

2024 – Present

RxGeneric Live

A web-based medicine price discovery platform addressing India's 3–5× branded vs. generic price gap. Designed, built, and shipped end-to-end — from problem identification to live MVP.

Identified unmet need: patients paying 3–5× more for branded medicines with no easy way to discover generics
Designed 3-option decision engine (Cheapest / Trusted / Balanced) to reduce cognitive load at point of decision
Built OCR prescription upload with human-in-the-loop validation (review → edit → confirm) using Tesseract.js + fuzzy matching
Structured GTM with affiliate-ready product links and a monthly savings calculator
Deployed frontend-only architecture on Netlify — covering 144 medicines, up to 85% cost savings shown

0→1 BuildOCR / Tesseract.jsFuzzy MatchingGTMHealthcareNetlify

↗ Live Demo

rxgeneric.netlify.app

💊 RxGeneric

Find cheaper generic alternatives

🔍 Search medicine or upload Rx...

Paracetamol 500mg

Generic · Cheapest option

Save 78%

Crocin 500mg

Balanced · Trusted brand

Save 45%

Dolo 650mg

Premium · High demand

Save 30%

View All Alternatives →

2025 · Capstone Case Study

Uber Local

Diagnosed why Uber was losing Tier 2–3 India commuters — not to better features, but because the per-km payout model made short urban rides economically irrational for drivers. Proposed Uber Local: a 3-layer fix for supply collapse.

Root cause: driver nets ₹38–43 on an ₹80 ride vs. Rapido's ₹55–80 — supply collapses, demand fails
Smart Earnings Engine: vehicle-aware top-up payouts (₹8–15/ride), zone-based allocation, Scan-to-Book QR stands
Commute Pass subscription (₹299–999/mo) creating daily lock-in — modelled 60K subscribers at launch
Modelled cancellation rate: 35% → 8%. Commute Pass ARR at V2: ₹312 Cr

Driver EconomicsTier 2–3 IndiaSubscriptionPRDRoadmap

Read Case Study

2025 · Capstone Case Study

Swiggy Dineout: Moments

Identified that Swiggy Dineout (7M+ users) was built with a delivery mindset in a category that is social, planned, and occasion-driven. Designed a 3-feature suite to own that uncontested white space.

Occasion OS: AI Match Score for occasion-based restaurant discovery — no competitor has this
Dining Party: group coordination with pre-arrival restaurant intelligence, pulling non-Swiggy users at ₹0 CAC
Occasion Passport: dining memory layer driving annual re-engagement at key life moments
Modelled: MAU 7M → 15M, AOV ₹800 → ₹1,600/head, Swiggy One upgrades +18%

0→1 FeatureConsumer TechOccasion-FirstViral GTMPRD

Read Case Study

Technical Arsenal

Skills & Technologies

🗺️

Product Management

RoadmappingPRD WritingBacklog PrioritisationUser StoriesAgile/ScrumKPI DefinitionA/B TestingRICEMoSCoW

📊

Growth & Marketing

GTM PlanningLead GenerationPipeline MgmtProduct PositioningCompetitor AnalysisGoogle AnalyticsGoogle Tag Manager

🛠️

PM Tools

JiraNotionFigmaAsanaTrelloMiroSlackTableauPostmanNotebook LM

🗄️

Data & CRM

SQL (learning)LeadsquaredSalesforceGoogle SheetsMS 365 CopilotChatGPT

💻

Technical

JavaScriptHTML / CSSPython (basic)Tesseract.jsFuzzy MatchingNetlify

📐

Frameworks & Principles

Jobs-to-be-DoneRICEMoSCoWNorth Star MetricAgileInfluence w/o AuthorityStakeholder Alignment

Credentials

Certifications

🏅Aha! Product Management Professional CertificateLinkedIn Learning · May 2025PMI

🗺️Product Management: Building a Product StrategyLinkedIn Learning · May 2025 · 1 PDUPMI

📋Product Management: Building a Product RoadmapLinkedIn Learning · May 2025 · 0.75 PDUPMI

👥Product Management: Customer DevelopmentLinkedIn Learning · May 2025 · 1 CDUIIBA

⚙️Technical Product ManagementLinkedIn Learning · May 2025 · 1 PDUPMI

🚀Product Management First StepsLinkedIn Learning · May 2025 · 2 CDUIIBA

🔄Transitioning to Product ManagementLinkedIn Learning · May 2025Done

🎯Learning Jira Cloud EditionLinkedIn Learning · Jun 2025Done

🤖Generative AI + Ethics in AI BundleLinkedIn Learning · Jun–Jul 2025PMI

💡Learning Microsoft 365 Copilot for WorkLinkedIn Learning · Jun 2025Done